Most direct mail campaigns neglect the large percentage of recipients who prefer to respond on-line. Sending them to a same-to-all corporate web site just isn’t good enough for today’s web-savvy audience. Personalized URL Marketing engages these highly valuable prospects with their own VIP landing pages.
A Personalized URL is a web address that incorporates the recipient’s name.
Personalized URL Marketing is the technique of adding such a web address as one of the response channels on a direct mail piece and following it up with highly targeted VIP landing pages. When John visits his personal landing pages, he finds exactly the information he expects based on the direct mail piece. He stays engaged and interested longer. He is more likely to buy.
See screenshots below of a Personalized Landing Page, a Personalized Survey site, and finally a Personalized Thank you site.